Friday, April 27, 2012
Monday, April 23, 2012
Generating website traffic is only half the battle.
Businesses need to take what they understand of their ideal customer and develop premium offers. These move potential customers deeper in the sales funnel.
This is done by offering premium offers, landing pages and call to action buttons on your website:
- Where blogs are public-facing and available for all to digest, premium offers like webinars and e-book downloads are linked to from call-to-action buttons and require visitors to submit their email address on a landing page in order to retrieve or register.
- When a visitor fills out the form to access this content, a lead is created. Businesses can then use what they know about that content, and their target prospect, to build out both an electronic and human follow-up process.
- This is online lead generation at its simplest and most effective. For businesses seriously considering their website as a enabler of growth, the marketing efficiency behind these tactics is undeniable.
- And from a sales perspective, leads generated from premium educational, customer-targeted content are hugely productive due to how clearly they convey a prospects needs.
Saturday, March 3, 2012
1. Write blog content for your target audience, which is not necessarily yourself. This happens with startups a lot. They blog about being entrepreneurs, which is great – if your target audience is entrepreneurs. Blog about the things that your community wants to know about. (Source: Mark Suster)
2. If you’re going to use social media for customer service, mirror your hours of operation on Twitter to the hours of operation you have for your support team. (Source: Jeff Esposito)
3. Measure social media ROI by analyzing how it performs compared to more established channels or advertising methods. It’s not comparing apples-to-apples when it comes to cost, but you can compare the quality of traffic they drive to your website. (Source: The Next Web)
4. Mobile check-in deals aren’t just for restaurants and bars. See how one medical practice creatively offered a special to his tech-savvy patients for checking in. It’s something any small business marketer can learn from. (Source: Mashable)
5. How frequently you blog does count. Businesses that blog daily generate 5 times more traffic than those that post only weekly or daily. (Source: Social Media Examiner) Bonus tip: need ideas for all that content?